Supporting module · Lives with CompetitorSignal

Why them?

Why did the engine name them and not us?

When AI recommends a competitor instead, see the public signals that may help explain the difference.

What you get

When Grok, Gemini, or Perplexity name a competitor, a plain-English look at the public signals that may help explain the difference — mention counts, listings, and public facts the crawler can fetch.
A “close the gap” line: which public pages or listings to match, not a private-data leak.
Shown on CompetitorSignal in the app, and again inside a CompetitorSignal extra report. There is no standalone Why them? route.

Stored AI answers from your last Reveal scan — who was named, and how often.
Public listings found vs missing, and public competitor footprints (credentials, location language, a fetchable website).
Public web and prior scans only. No extra paid engine API is purchased just to open this section.
Public web, public listings, public reviews, and public AI tests only. No CRM, email, Slack, or call recordings.

A short list of competing names on /app/competitors, each with an explanation and a close-the-gap action.
If no competing names are in stored answers yet: an empty state, not a fabricated rival.

Does not pull CRM, email, Slack, or call recordings to explain a mention.
Does not invent reviews, ratings, or clients.
We show you what to do. We do not run your marketing, post as you, or manage the work.
Does not claim a live “why them” API beyond the CompetitorSignal page and extra report.

Comes with CompetitorSignal on paid plans. Not a separate add-on price.

Essentials ($50/month): limited CompetitorSignal, so a limited Why them? look.

Pro ($150/month) and Enterprise ($250/month): full CompetitorSignal, including this section.

Not on Free Snapshot. Not in the $50 one-time audit unless you later run CompetitorSignal on a paid plan.